Interlachen

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BRAND ANNOUNCEMENT

Unifying our past,
present, and future.

Over the last decade, Interlachen has enjoyed an exciting season of growth: in our membership, in our facilities, and in the activities and events we host. As we embark on the next chapter of this growth, Interlachen will now be anchored by a new brand and visual identity to match.

Beautiful morning photo of the famous lillies of Interlachen Country Club

UNIQUE TO US

The new visuals draw inspiration from our Club’s distinctive canna lilies—the vibrant orange flowers which were planted at Interlachen decades ago.

ALL-ENCOMPASSING

In addition to our golf course, our amenities have grown to include tennis, aquatics, croquet and more. While our previous logo has served us well, we found it to be limiting in non-golf settings.

DISTINCTIVE

Our previous logo has encountered brand confusion with other clubs, organizations, and retailers that feature a golf swing silhouette as the center of their respective logos. The canna lily is unmistakably Interlachen.

Why rebrand

UNIQUE TO US

The new visuals draw inspiration from our Club’s distinctive canna lilies—the vibrant orange flowers which were planted at Interlachen several years ago.

ALL-ENCOMPASSING

In addition to our golf course, our amenities have grown to include tennis, aquatics, croquet and more. While our previous logo has served us well, we found it to be limiting in non-golf settings.

DISTINCTIVE

Our previous logo has encountered brand confusion with other clubs, organizations, and retailers that feature a golf swing silhouette as the center of their respective logos. The canna lily is unmistakably Interlachen.

Why rebrand

This new visual identity is intended to embody the attributes of Interlachen that mean so much to its members—the spirit, heritage, and natural beauty of the Club.

how Inspiration Bloomed

The story behind our new identity.

We have re-imagined a new brand identity for the Club designed to reflect Interlachen’s spirit, heritage, and natural beauty. Our new logo and its accompanying visual elements draw inspiration from our Club’s distinctive canna lilies. Their renewal each spring offers a reminder of where we started and that, no matter how much changes in the world, some things remain comfortably constant.

While there is so much that might have inspired our new mark including the Cypress and Oak trees, various birds, and other wildlife, many other organizations use these symbols in their logos. The canna lily presented a visual platform that is not only unique to Interlachen, but rarely used by other brands in the consumer landscape.

Lining our championship fairways and visible from our tennis courts and pool decks, our canna lilies are a genuine Interlachen icon, making the flower logo a fitting replacement for our departing Golfer.

“While I have a great sense of pride in the original logo, I agreed that it was time for an update. Working with the team, we’re excited about how this new logo can support the Club well into the future.”

Fred Frailey

Founding Member

Bringing the design to life.

Hear from our Members

How our new look came to be.

A New Chapter

Look for this all-new logo
and identity in the coming months, on flags, polos, scorecards, and beyond, as Interlachen welcomes an exciting season of change.

Look for this all-new logo and identity in the coming months, on flags, polos, scorecards, and beyond, as Interlachen welcomes an exciting season of change.

Look for this all-new logo
and identity in the coming months, on flags, polos, scorecards, and beyond, as Interlachen welcomes an exciting season of change.